Telling Stories That Matter

Words That Work

This page highlights some of my favorite written projects, including blogs, newsletters with data, and case studies. Each one showcases my ability to craft copy that’s clear, relatable, and designed to connect with the audience. Whether it’s diving into industry trends or crafting clear, actionable takeaways, these pieces reflect my approach to creating impactful marketing content.

Crafting Impactful Ghostwritten Blogs

Engaging. Insightful. Results-driven.

As a ghostwriter, I pay attention to creating engaging, informative blogs tailored to the needs of the audience and the goals of the business.

Here are some key points I use to approach each project:

Collaborative Research
In-Depth Background Work
Data-Driven Storytelling
SEO Optimization
Strategic Calls-to-Action (CTAs)
End-to-End Execution

This process allows me to create blogs that not only inform and engage but also align with broader marketing strategies, driving measurable results for the organization.

Evolution of an ERP

This blog explores how growing BioTech companies manage disconnected systems and improve operations with ERP solutions. I collaborated with industry experts, conducted research on integration tools, and emphasized actionable strategies to make the content both practical and engaging.

Tech Challenges

Focused on simplifying clinical trial finances, this blog breaks down complex financial concepts into relatable insights. Through interviews with solution providers and detailed research, I crafted a piece that highlights innovative tools and provides clear next steps for readers.

Long-Term Success

This blog demonstrates how NetSuite ERP supports businesses through growth challenges. By weaving in real-world examples, industry data, and expert advice, I created a compelling narrative that connects with readers and showcases the value of ERP systems.

Industry Newsletter

The Life Sciences Newsletter delivers targeted, industry-specific content to biotech and pharmaceutical professionals, addressing their unique challenges. With strong engagement metrics, including a notable rise in open rates to 23.10% in October, it demonstrates how tailored content strategies can effectively drive interaction. Each issue integrates problem-solving, thought leadership articles, and compelling calls to action to convert interest into measurable results.

This Marketo subscription landing page was created to attract new-gen biotech and pharma leads, delivering industry insights to drive engagement and organic interest.

Solution Expert Newsletter

The NetSuite Newsletter focuses on delivering actionable insights for businesses exploring smarter ERP solutions. With open rates consistently above industry benchmarks and engaging click-to-open rates, this newsletter stands out as a strategic tool for lead nurturing. Each edition combines high-value content with strategic calls-to-action, effectively guiding readers through the buyer’s journey and reinforcing brand authority.

This newsletter subscription page is designed to capture net new leads and provides actionable ERP strategies to educate and convert readers into prospects.

Empowering Sales

with engaging marketing materials

Sales enablement tools like trade show posters and detailed case studies are essential for equipping sales teams with the resources they need to attract, engage, and convert prospects. These assets bridge the gap between marketing and sales, providing clear, impactful messages that resonate with target audiences.

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